All about data
No-one likes a dirty database. An incorrect or outdated database affects your delivery rate, impacts your sender reputation and makes your campaign stats look yucky (“totally a technical term” – Ed). Before you even start on a campaign strategy, you need to clean house. And just like housekeeping, it needs to be done regularly. The good news is that with our years of message distribution experience, we have built an unrivaled set of domain rules against which to check your data.
“Some great reads” – Ed
If you don’t have an email address for every customer on your database, do not despair … you are not alone. Most companies hold email addresses for only a subset of their customers, and even those are not always current.
We will help you obtain a valid email address directly from a customer along with the required permission to communicate electronically. We’ll throw together our years of experience in obtaining email addresses with your understanding of your customer profile and together we’ll aim for having 100% email addresses on record.
Find out how to improve your email database and achieve rapid adoption of electronic customer communications.
Don’t let the logistics or technicalities around managing a client database stop you from being the world’s best digital marketer. You don’t have to have a sophisticated CRM application or campaign management tool. You don’t even have to have much in the way of data. We can do amazing things with a basic customer list. We’ll start off hosting and enhancing the list for you. We’ll help you build up valuable preference data to create enviable customer profiles. We’ll work with you to craft targeted messages to the right segments. Together we’ll make messaging magic (“cue cheesy violin music” – Ed).
Profiling & Segmentation
Old approach: broadcasting generic information across a database. A 1000x better approach: building profiles and preferences around your customers and sending personalized, targeted information/offers that speak directly to that customer’s interests. There are many ways to build a preference center – recording key behavioral information is one, asking is another. Either method can exponentially increase the relevance of your next campaign, and therefore the likelihood of achieving the required response.
Don’t feel paralyzed if your internal systems can’t cater for additional preference data. We host the additional data fields and synchronize with the master system.
Segmenting your customer base giving you headaches?
We’ve helped the largest consumer-based organizations work with their customer base to drive the right message to the right person at the right time. And we’re very good at advising which channel best suits a message – sometimes email offers the best fit, other times texting or MMS will do a better job. And we always take cost into account.