Tips and tricks
Mobile is the new black
Marketing in a digital world means reaching and engaging busy people wherever they happen to be.
Here are 4 things to consider:
- Design for the mobile device – whether you use responsive, scalable or both types of design – make sure your email template can be viewed optimally on all devices.
- Create content for the smaller screen – short subject line, clear message and obvious call to action. Otherwise . . . delete.
- Layout for the distracted consumer – on-the-go recipients are interacting with your email using fat fingers on touch screens. Enough said.
- Your testing must evolve – to cover more devices, more screen sizes, the click/touch user experience and like always, to measure what works best to achieve the goal. Sound complicated? It is. That’s why we’re in business.
Want to know more?
Don’t underestimate the value of the classic email newsletter.
5 Tips to keep your newsletter on track:
- Know your audience and make sure your content is relevant.
- Establish clear goals for the newsletter-what do you want your recipients to feel / do / share?
- Keep the message simple– don’t cram, jam or over-complicate your content.
- Encourage dialogue– your recipient feedback is a source of invaluable insight and great ideas.
- Facts are boring. Stories are entertaining. Tell a story to get your point across. Your email newsletter’s recipients have subscribed for a reason. Make sure you stay true to what they signed up for!
Avoid spam filters
The journey of the legitimate, permission-based marketing email can seem unfairly perilous. One of the common hazards to overcome is the spam filter which can occur at various points in the trip.
Here are 3 golden rules to avoid getting blocked:
- Protect your reputation– your past behavior is used to score your risk as a Sender. Keep your reputation clean by being consistent, relevant and by keeping your data current.
- Test using a spam tool– remove elements that will increase your risk – words, fonts, colors, images, from address and code ratios can all impact your spam rating.
- Comply – the large free mail services have their own specific set of requirements to deliver mail to their users. Comply. End of story.’