Email marketing insights | Striata Email Marketing
  • Sign in   
  • Register   


Register | Reset password
  • Sign in   
  • Register   


Register | Reset password

Email marketing insights

Striata assists security company, Fidelity ADT, with data gathering and validation campaign

Striata assists security company, Fidelity ADT, with data gathering and validation campaign

Striata assists security company, ADT, with customer data gathering and validation campaign in preparation for the re-launch of its electronic bills
Email marketing in 2017 – Our gurus reveal their predictions ...

Email marketing in 2017 – Our gurus reveal their predictions ...

We asked our email marketing gurus to share their thoughts with us, so we could in turn share them with you - our valued email marketing readers.
Millennials want emails that are 'on fleek'

Millennials want emails that are 'on fleek'

Email is a perfectly positioned channel but to avoid a swipe to the trash, email marketers must change up the formula and do email differently when targeting millennials.
Email - it's more than just a pretty face

Email - it's more than just a pretty face

Email is still the best digital channel for ROI, so why aren’t marketers and businesses not taking advantage of its full potential yet?
Interview: Advice on email marketing campaigns and landing pages

Interview: Advice on email marketing campaigns and landing pages

A good landing page can take the customer further down the purchase path, educate & provide them with more information, in a more interactive way than the email.
Infographic: 9 Signs that you need a NEW digital communications partner

Infographic: 9 Signs that you need a NEW digital communications partner

How do you manage your current digital communications? Perhaps it’s time to switch to a partner that has a dedicated account management team
4 Essential Email Marketing Resolutions for 2015

4 Essential Email Marketing Resolutions for 2015

Excellent work that changes lives can’t be delivered within 48 hours. Resolve to MAKE the time. What are your Email marketing resolutions?
Digital Edge 2014 - authenticity, purpose, values and doing good...

Digital Edge 2014 - authenticity, purpose, values and doing good...

The Nedbank Digital Edge 2014 Live is South Africa’s largest and most prestigious digital marketing show.
13 Reasons why we love email marketing...

13 Reasons why we love email marketing...

Sharing our passion for email marketing with the world. Share our infographic on why we do and, more so, love email marketing
Recipe for email marketing success

Recipe for email marketing success

Here’s how to create a successful email marketing program; All the tools, people & skills you need to serve up a delightful and sustaining customer experience
Email Marketing: 'The Big 6' Trends of 2014

Email Marketing: 'The Big 6' Trends of 2014

Ensure the success of your email marketing campaigns in 2014 in just 7 minutes! Simply press play and follow these email marketing trends
It's a Question of Loyalty

It's a Question of Loyalty

Boost your loyalty programs with an effective digital communication strategy and reap the rewards thereof
Achieve your digital marketing goals with Striata

Achieve your digital marketing goals with Striata

Enhance your company’s marketing objectives and fulfil your digital marketing goals with Striata’s email & mobile messaging solutions.
Is your ESP designing your emails? 4 Important UX techniques they should employ

Is your ESP designing your emails? 4 Important UX techniques they should employ

UX is a marriage of all these aspects in a way that translates into positive user engagement. A collaborative team effort achieves great user experiences
5 Reasons why email is effective in customer lifecycle communications

5 Reasons why email is effective in customer lifecycle communications

Customer lifecycle communications (CLC) is trigger based communications in the form of personalised messages, automatically sent to a customer/client
The inbox managers that could change your email design

The inbox managers that could change your email design

A new wave of inbox managers are entering the fray, prompting us to reconsider how we structure, manage and also send marketing emails.
7 Ways to ensure your email doesn't land in the SPAM can

7 Ways to ensure your email doesn't land in the SPAM can

If your email ‘looks’ like spam, your customers are probably marking it and chucking it into the spam can.
More than just responsive design - 12 ways to get your email right for mobile

More than just responsive design - 12 ways to get your email right for mobile

If you are still daunted by the seemingly mammoth task of getting your emails mobile ready, then this checklist is especially for you!
Join Striata at the International Email Marketing Summit

Join Striata at the International Email Marketing Summit

Striata presents on how email can help you win the loyalty game at the International Email Marketing Summit
Don't forget the 3 basic elements of email marketing

Don't forget the 3 basic elements of email marketing

Test every email leaving the organization – including those automated emails everyone just assumes are right AND those transpromo emails AND welcome emails!
5 Ways to keep your email data up-to-date

5 Ways to keep your email data up-to-date

If ‘position, position, position’ was the holy grail of the traditional marketing era, then ‘data, data, data’ is its replacement in the digital era.
6 Top tips for getting smarter with email

6 Top tips for getting smarter with email

Email marketing is not just about promotion, it’s a specialization. Get smarter with email with our 6 top tips
How good is your brand's voice?

How good is your brand's voice?

Your brand voice: how is it communicating with your customers through digital channels? Does it motivate them to act? Is it bold and assertive or inspiring?
7 ways to ensure that your emails get read on mobile devices

7 ways to ensure that your emails get read on mobile devices

Optimal designed emails for mobile devices will warrant the success of your mobile marketing campaigns
Are your customers recommending you?

Are your customers recommending you?

Establish the levels of loyalty in your customer base and the value of the services your company is providing- are they recommending you?
Why email split testing HAS to be a focus this year

Why email split testing HAS to be a focus this year

The importance of email split testing campaigns and what you should be testing in order to achieve the optimum results
5 Simple ways to improve your email newsletters

5 Simple ways to improve your email newsletters

Email newsletters are powerful tools – still proving to be the most beneficial, efficient and effective way of reaching customers
Will an RFP lead to the ideal ESP?

Will an RFP lead to the ideal ESP?

Are you considering changing to a new ESP (Email Service Provider)? Is going out to RFP (Request For Proposal) the right process for you?
5 Simple ways to avoid spam filters

5 Simple ways to avoid spam filters

3 major obstacles that you need to overcome: ISP spam filters, company spam filters and server settings and/or client side spam rules and filters
What is the true value of email?

What is the true value of email?

Compare the popularity of email to social media and explore the possibility of placing a monetary value on email
Text Messaging: The Do's and Don'ts

Text Messaging: The Do's and Don'ts

Text messaging technology provides a simple, yet efficient platform to improve direct marketing and customer relationship management.
Good data is imperative for email marketing success. How good is your data?

Good data is imperative for email marketing success. How good is your data?

Good data may be sitting at the core of every email campaign and strategy, but relevant data isn't always available or considered
Should you consider industry standards for Open and Click rates?

Should you consider industry standards for Open and Click rates?

In this insight we discuss the factors that influence open and click rates and the best way to measure them
Which day is the right day for email?

Which day is the right day for email?

Are there better days to send emails and more so, what time of day will you get the best open and response rates?
Email campaigns - don't forget the basics

Email campaigns - don't forget the basics

Email marketing has evolved and the focus for many companies is split testing on all email campaigns
Transpromo Messaging - unlock the power

Transpromo Messaging - unlock the power

Unlock the power of transpromo messaging, by taking advantage of the missed marketing opportunities in transactional email.
4 Tips on how to revive your dying subscriber base

4 Tips on how to revive your dying subscriber base

How you can effectively re-engage your inactive and unresponsive subscriber base with reactivation or repurposed campaigns.
7 Email marketing trends for 2011

7 Email marketing trends for 2011

Continued economic pressures, increasing customer demand and advancements in email technology are all new marketing trends
Is your legitimate email perceived as spam?

Is your legitimate email perceived as spam?

Either you or your ESP should test your email for any content issues that could result in your email being stopped and percieved as spam
Do your customers get to see the emails you send?

Do your customers get to see the emails you send?

Keep your focus on deliverability to ensure all your effort is worthwhile by getting your email into your customers' inbox. Make sure they see the emails!
Testing design and layout in email

Testing design and layout in email

Testing copy, design and layout within the body of an email is of key importance in any email marketing campaign
Email Body Testing, useful tips on what to test

Email Body Testing, useful tips on what to test

The most important components of any email design and in the email body is the call-to-action. But email body testing includes the entire email
Tips on how to test email subject lines

Tips on how to test email subject lines

One way to effectively optimize your communications is to test, test and test some more. Test email subject lines, email preview, CTA placement ...
The importance of deliverability

The importance of deliverability

To achieve successful email deliverability, the focus should be on the full scope of an email’s journey – from sender to recipient