Email marketing insights
Striata assists security company, ADT, with customer data gathering and validation campaign in preparation for the re-launch of its electronic bills
We asked our email marketing gurus to share their thoughts with us, so we could in turn share them with you - our valued email marketing readers.
Email is a perfectly positioned channel but to avoid a swipe to the trash, email marketers must change up the formula and do email differently when targeting millennials.
Email is still the best digital channel for ROI, so why aren’t marketers and businesses not taking advantage of its full potential yet?
A good landing page can take the customer further down the purchase path, educate & provide them with more information, in a more interactive way than the email.
How do you manage your current digital communications? Perhaps it’s time to switch to a partner that has a dedicated account management team
Excellent work that changes lives can’t be delivered within 48 hours. Resolve to MAKE the time. What are your Email marketing resolutions?
The Nedbank Digital Edge 2014 Live is South Africa’s largest and most prestigious digital marketing show.
Sharing our passion for email marketing with the world. Share our infographic on why we do and, more so, love email marketing
Here’s how to create a successful email marketing program; All the tools, people & skills you need to serve up a delightful and sustaining customer experience
Ensure the success of your email marketing campaigns in 2014 in just 7 minutes! Simply press play and follow these email marketing trends
Boost your loyalty programs with an effective digital communication strategy and reap the rewards thereof
Enhance your company’s marketing objectives and fulfil your digital marketing goals with Striata’s email & mobile messaging solutions.
UX is a marriage of all these aspects in a way that translates into positive user engagement. A collaborative team effort achieves great user experiences
Customer lifecycle communications (CLC) is trigger based communications in the form of personalised messages, automatically sent to a customer/client
A new wave of inbox managers are entering the fray, prompting us to reconsider how we structure, manage and also send marketing emails.
If your email ‘looks’ like spam, your customers are probably marking it and chucking it into the spam can.
If you are still daunted by the seemingly mammoth task of getting your emails mobile ready, then this checklist is especially for you!
Striata presents on how email can help you win the loyalty game at the International Email Marketing Summit
Test every email leaving the organization – including those automated emails everyone just assumes are right AND those transpromo emails AND welcome emails!
If ‘position, position, position’ was the holy grail of the traditional marketing era, then ‘data, data, data’ is its replacement in the digital era.
Email marketing is not just about promotion, it’s a specialization. Get smarter with email with our 6 top tips
Your brand voice: how is it communicating with your customers through digital channels? Does it motivate them to act? Is it bold and assertive or inspiring?
Optimal designed emails for mobile devices will warrant the success of your mobile marketing campaigns
Establish the levels of loyalty in your customer base and the value of the services your company is providing- are they recommending you?
The importance of email split testing campaigns and what you should be testing in order to achieve the optimum results
Email newsletters are powerful tools – still proving to be the most beneficial, efficient and effective way of reaching customers
Are you considering changing to a new ESP (Email Service Provider)? Is going out to RFP (Request For Proposal) the right process for you?
3 major obstacles that you need to overcome: ISP spam filters, company spam filters and server settings and/or client side spam rules and filters
Compare the popularity of email to social media and explore the possibility of placing a monetary value on email
Text messaging technology provides a simple, yet efficient platform to improve direct marketing and customer relationship management.
Good data may be sitting at the core of every email campaign and strategy, but relevant data isn't always available or considered
In this insight we discuss the factors that influence open and click rates and the best way to measure them
Are there better days to send emails and more so, what time of day will you get the best open and response rates?
Email marketing has evolved and the focus for many companies is split testing on all email campaigns
Unlock the power of transpromo messaging, by taking advantage of the missed marketing opportunities in transactional email.
How you can effectively re-engage your inactive and unresponsive subscriber base with reactivation or repurposed campaigns.
Continued economic pressures, increasing customer demand and advancements in email technology are all new marketing trends
Either you or your ESP should test your email for any content issues that could result in your email being stopped and percieved as spam
Keep your focus on deliverability to ensure all your effort is worthwhile by getting your email into your customers' inbox. Make sure they see the emails!
Testing copy, design and layout within the body of an email is of key importance in any email marketing campaign
The most important components of any email design and in the email body is the call-to-action. But email body testing includes the entire email
One way to effectively optimize your communications is to test, test and test some more. Test email subject lines, email preview, CTA placement ...
To achieve successful email deliverability, the focus should be on the full scope of an email’s journey – from sender to recipient