Email marketing blog
Understand the full potential of Big data and how to use it for effective email communications
The only reason why we’re designing and coding responsive emails and landing pages is for an improved customer experience.
Personalization alone won’t guarantee improved campaign performance. Everything else must work in tandem
It’s 09:59am. The email marketing campaign I have been testing is about to go live. I have to press the ‘Send’ button and just seconds later, one million customers are going to receive some really awesome deals. As I begin to move the mouse pointer over to the ‘send’...
61% of American workers view email as “very important” for doing their job
We are often so focused on responsive design & placement of leading content that we forget the basic elements that encourage subscribers to open the email.
A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.
Understanding the success of email campaigns – goals and outcomes
It is in your best interest to understand your audiences likes, dislikes, pain points and challenges, as well as how they interact with your brand.
Often, Welcome and Transactional or eCommerce emails are set up and forgotten about, resulting in them being outdated and dare I say it …ugly.
We’ve analyzed the data, polled clients, asked the experts and come up with a list of mobile marketing myths. Ready, set, debunk…
Outlining the trends to look out for and focus on in 2016 as part of my predictions for the year
The best and worst, the tears and the triumphs – sounds dramatic, I know, but this is festive season marketing – digital style.
By starting with the email project brief, you can almost immediately begin writing a user focused story, which will encompass the entirety of the user experience.
Email is by far the best entry point to encourage downloads. If apps are the new lead actor, then email is the all-important supporting actor.
There are many reasons NOT to use a no-reply email address…
The real genius is the artistry required to make these messages powerful – a feat that involves imagination and expertise.
We give you eight easy steps to simplify your email marketing process…
Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least.
GIF animations can help marketers highlight key messages, enhance creative and entertain readers – so, why aren’t they used more frequently in email marketing messages?
Make sure that you always have the end user in the forefront of your mind when you’re Sketching, Wireframing and Designing
There are still many arguments, topics and discussions on the many ways of coding for responsive design.
I am an email marketing geek and I know quite a few email marketing geeks
Besides hyper personalization and mobile what are the other trends we need to keep an eye on?
Check out our Valentine’s Day Infographic. There are some great tips that will help you plan your Valentine’s Day email marketing campaigns …
A properly thought out B2B email strategy will go a long way to making the time you invest in your email marketing so much more valuable.
When a user is interacting with mobile devices, he or she could be doing so from anywhere & while doing anything else
How would you answer this question: Can you buy customer loyalty?
Sharing knowledge between creative teams and the analytics department is absolutely necessary.
At the very heart of it, flat design takes away all of the unnecessary items and replaces them with, well… nothing.
The digital savvy consumer therefore has the power and ability to buy what they want, when they want, how they want.
Companies need to know how to build a successful loyalty program. This will save the reputation of their brand, but ensure their customers keep coming back
According to a study from Nielsen, 92% of consumers around the world say that they trust word-of-mouth, as well as friend and family recommendations
UX is a marriage of all these aspects in such a manner that translates into positive user engagement – giving the user a positive experience with the product.
My approach is: break the rules! See what works best for your subscriber base at this exact point in time
A midst all the noise of technical innovation – do take time to go back to the basics regularly and give yourself a refresher course
Poor data can result in irrelevant and outdated communications which can damage your brand
5 reasons why email is effective in customer lifecycles communications
Get the basics of your email campaigns right. In doing so, you can be assured that your customer will have a pleasant experience with your brand… in their inbox
Create a Birthday Email Experience that takes advantage of marketing and cross selling opportunities
Email allows you to engage with customers and take them on a journey through to the sale and a flourishing, persistant online relationship.
The presence of an unopened email in an inbox can influence a recipient’s behaviour and action by simply creating awareness or acting as a reminder.
When you distribute an email campaign, you have millions of eyes ‘watching’ in the form of the mail servers you want to deliver to and the email recipients.
Have you had a look at all your email communications recently? Are they promoting your brand effectively?
Testing is necessary to see what works specifically for the type of communication you’re sending and the target market you’re sending it to.
Because no two campaigns could have identical elements in each of the influencing factors, the usefulness of an ‘industry standard’ is questionable.
It is near impossible to calculate a true monetary value for email. There are just too many variables and too many unknowns.
There’s no doubt that the Internet is changing the way we express ourselves via email, SMS, IM and social media
Email has progressed – we are now email consumers on the move – we are completely connected.
Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?
This business of sending emails from a email@example.com address and actually advertising in the content that “this mailbox is not monitored”, is just plain bad practice.
Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.
If your communications become a burden, a hassle or a complication to consumers, they will switch you off,
The right content, at the right time, using the right channels and all based on customer feedback will enable you to be relevant to the target audience