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Email marketing blog

The power of data-driven insights and the impact on email communications

Understand the full potential of Big data and how to use it for effective email communications

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Think beyond just responsive design for a great customer experience

The only reason why we’re designing and coding responsive emails and landing pages is for an improved customer experience.

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5 Ways to personalize emails for better open rates and results

Personalization alone won’t guarantee improved campaign performance. Everything else must work in tandem

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Checklist for Testing Email Marketing Campaigns

It’s 09:59am. The email marketing campaign I have been testing is about to go live. I have to press the ‘Send’ button and just seconds later, one million customers are going to receive some really awesome deals. As I begin to move the mouse pointer over to the ‘send’...

“The Power of Email in Loyalty”

A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.

The Digital (non) Dialogue

This business of sending emails from a noreply@company.com address and actually advertising in the content that “this mailbox is not monitored”, is just plain bad practice.