The rate of digital disruption in a particular industry is impacted by many factors:

• the advent of disruptive technologies
• the emergence of new types of competitors
• how demanding customers are for change

This doesn’t mean that sectors experiencing less digital disruption can simply plod along. Innovation in the more progressive industries is exposing consumers to the kind of service that can be achieved through digital technologies – accessibility, efficiency, simplicity and immediacy. It is now expected of service providers, of any type, to communicate relevant and contextual information, such as bills, statements and policies, instantly via the customer’s channel of choice.

The digital world also offers the kind of instant information – like price and service comparisons – that produces a more informed target market. It is therefore imperative that organizations stay ahead of the digital curve to remain competitive.

A recently published Digital Pulse report reveals six industries that it says are experiencing the most digital disruption. Technology, Consumer and Financial Services have placed top 3 for the past year and, the report indicates, will continue to experience significant disruption going into 2018.

And evidence shows that digitally enabled businesses have produced better results – a study by McKinsey & Company found that digitally enabled insurers, for example, grew twice as fast and delivered better profitability than their non-digital competitors in the period 2010 to 2014.

Why insurance customers are not digitally engaged

One of our key focus areas this quarter is helping insurance companies understand why customers are not digitally engaged and what can be done about it.

Insurers have an added complication when it comes to customer engagement – the service relationship often sits with a third party, such as a brokerage or online comparison site. Opportunities for the insurer to connect with the policyholder are scarce and in some cases even the most basic of touchpoints – bills and statements – are not in their direct control.

Digital communication can bridge the gap!

Research shows that digitally-enabled insurers are growing twice as fast as their non-digital competitors and are delivering better profitability. Put simply, insurers have to build direct digital customer relationships or risk falling further behind in service expectations.

Read these great resources below for more information on this topic and how Striata can assist in enhancing the customer experience using digital communication to create ‘moments that matter’.

• Download: Digital Engagement in the Insurance Industry Insight
  Please enter your details to get the Digital Engagement in the Insurance Industry Insight emailed to you:

  First name *

  Last name *

  Email address *

  Country *AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (keeling) IslandsColombiaComorosCongo, The Democratic RepublicCongoCook IslandsCosta RicaCote D'ivoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast Timor (Timor Timur)EcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambia, TheGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-bissauGuyanaHaitiHeard Island And Mcdonald IslandsHoly See (vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea, Democratic People's RepKorea, Republic OfKosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacauMacedonia, The Former YugoslavMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia, Federated States OfMoldova, Republic OfMonacoMongoliaMontserratMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory, OccupiedPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint HelenaSaint Kitts and NevisSaint LuciaSaint Pierre And MiquelonSaint VincentSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia And The South Sandwich IslandsSpainSri LankaSudanSurinameSvalbard And Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwan, Province Of ChinaTajikistanTanzania, United Republic OfThailandTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis And FutunaWestern SaharaYemenZambiaZimbabwe

  Company *

  IndustryAccountingAirlines AviationAlternative Dispute ResolutionAlternative MedicineAnimationApparel FashionArchitecture PlanningArts And CraftsAutomotiveAviation AerospaceBankingBanking OtherBanking RetailBiotechnologyBroadcast MediaBuilding MaterialsBusiness Supplies And EquipmentCapital MarketsCeramics & ConcreteChemicalsCivic Social OrganizationCivil EngineeringCommercial Real EstateComputer GamesComputer HardwareComputer Network SecurityComputer NetworkingComputer SoftwareConstructionConsultingConsumer ElectronicsConsumer GoodsConsumer ServicesCosmeticsDairyDebt ManagementDefense SpaceDesigneLearningEcommerceEducation ManagementElectrical Electronic ManufacturingEntertainmentEnvironmental ServicesEvents ServicesExecutive OfficeFacilities ServicesFarmingFinanceFinancial ServicesFine ArtFisheryFood BeveragesFood ProductionFund RaisingFurnitureGambling CasinosGovernment AdministrationGovernment RelationsGraphic DesignHigher EducationHospital Health CareHospitalityHuman ResourcesImport And ExportIndividual Family ServicesIndustrial AutomationInformation ServicesInformation Technology And ServicesInsuranceInternational AffairsInternational Trade And DevelopmentInternetInvestmentInvestment BankingInvestment ManagementJudiciaryLaw EnforcementLaw PracticeLegal ServicesLegislative OfficeLibrariesLogistics And Supply ChainLuxury Goods JewelryMachineryManagement ConsultingManufacturingMaritimeMarket ResearchMarketing And AdvertisingMechanical Or Industrial EngineeringMedia ProductionMedical DevicesMedical PracticeMental Health CareMilitaryMining MetalsMotion Pictures And FilmMuseums And InstitutionsMusicNanotechnologyNewspapersNon Profit Organization ManagementOil EnergyOnline MediaOtherOutsourcing OffshoringPackage Freight DeliveryPackaging And ContainersPaper Forest ProductsPayment ProcessingPerforming ArtsPharmaceuticalsPhilanthropyPhotographyPlasticsPolitical OrganizationPrimary Secondary EducationPrintingProfessional Training CoachingProgram DevelopmentPublic PolicyPublic Relations And CommunicationsPublic SafetyPublishingRailroad ManufactureRanchingReal EstateRecreational Facilities And ServicesReligious InstitutionsRenewables EnvironmentResearchRestaurantsRetailRetail FashionRetail FmcgRetail OtherRetail TechnologySecurity And InvestigationsSemiconductorsShipbuildingSporting GoodsSportsStaffing And RecruitingSupermarketsTechnologyTelecommunicationsTextilesThink TanksTobaccoTranslation And LocalizationTransportationTransportation Trucking RailroadTravel & TourismUtilitiesUtilities ElectricityUtilities GasUtilities WaterVenture Capital Private EquityVeterinaryWarehousingWellness And FitnessWholesaleWine And SpiritsWirelessWriting And Editing

  Please select communication(s) if you would like to subscribe (You can unsubscribe at any time):

  Blog notifications Insight newsletters Reading room

  May we contact you?

  Yes, a Striata sales representative may contact me

  By submitting your details via this form, you are consenting that we receive and store your information for the exclusive purpose of contacting you (if requested).

  • We will not share or publish your information or process it for any other reason.
  • Once your request is fulfilled, we will either delete your information or request your consent for further processing.
  • Please find additional information in our Privacy policy.

  Get the Digital Engagement in the Insurance Industry Insight

  View our Terms of use | Protected by reCAPTCHA.
• Download: Digital Engagement for Insurance Infographic
• Reading Room: Exploring digital transformation in the insurance industry
• Blog post by Mia Papanicolaou: Why are insurance customers not digitally engaged?